Leading with Marketing: The Resource for Creating, Building and Managing Successful Architecture/Engineering/Construction Marketing Programs by Kimberly Kayler, Brian Gallagher

Leading with Marketing: The Resource for Creating, Building and Managing Successful Architecture/Engineering/Construction Marketing Programs

Kimberly Kayler, Brian Gallagher

212 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don't view marketing as an exp...

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