Words That Work: It's Not What You Say, It's What People Hear by Frank Luntz

Words That Work: It's Not What You Say, It's What People Hear

Frank Luntz

324 pages • first pub 2006 (editions)

nonfiction business psychology informative reflective slow-paced
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use o...

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