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226 pages • first pub 2006 (editions)
ISBN/UID: 9781422102060
Format: Paperback
Language: English
Publisher: Harvard Business Press
Publication date: 01 July 2006
Description
Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their...
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226 pages • first pub 2006 (editions)
ISBN/UID: 9781422102060
Format: Paperback
Language: English
Publisher: Harvard Business Press
Publication date: 01 July 2006
Description
Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their...
Community Reviews
Content Warnings