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211 pages • first pub 2010 (editions)
ISBN/UID: 9780470614150
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 28 September 2010
Description
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social me...
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211 pages • first pub 2010 (editions)
ISBN/UID: 9780470614150
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 28 September 2010
Description
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social me...