The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change by Jennifer Aaker, Andy Smith

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

Jennifer Aaker, Andy Smith

211 pages • first pub 2010 (view editions)

nonfiction business informative medium-paced
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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social me...

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