Ignite Your Research Mojo: How you can make user research impactful and transform your company by Dilip Chetan, Ben Crothers

Ignite Your Research Mojo: How you can make user research impactful and transform your company

Dilip Chetan, Ben Crothers

232 pages • first pub 2018 (view editions)

informative reflective medium-paced
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Why do so many companies’ research projects fail? And why do even the best corporations sometimes struggle to make good use of their research data? Strangely enough, no text on user research has tackled these questions—until now. Ignite Your Rese...

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