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242 pages • first pub 2003 (editions)
ISBN/UID: 9788850322350
Format: Paperback
Language: Italian
Publisher: Apogeo
Publication date: Not specified
Description
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Do...
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242 pages • first pub 2003 (editions)
ISBN/UID: 9788850322350
Format: Paperback
Language: Italian
Publisher: Apogeo
Publication date: Not specified
Description
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Do...