Forecasting and Market Analysis Techniques: A Practical Approach by George Kress, John Snyder

Forecasting and Market Analysis Techniques: A Practical Approach

George Kress, John Snyder

304 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Sales forecasting and market analysis are the cornerstones of the planning process. Yet, these two tasks are usually performed by people with only limited training in either area because most firms do not have full-time forecasters/market analysts...

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