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456 pages • first pub 2002 (editions)
ISBN/UID: 9780761924340
Format: Paperback
Language: English
Publisher: Sage Publications, Inc
Publication date: 19 March 2002
Description
This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text ...
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Content Warnings
456 pages • first pub 2002 (editions)
ISBN/UID: 9780761924340
Format: Paperback
Language: English
Publisher: Sage Publications, Inc
Publication date: 19 March 2002
Description
This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text ...
Community Reviews
Content Warnings