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432 pages • first pub 2011 (view editions)
ISBN/UID: 9781847921451
Format: Paperback
Language: English
Publisher: Random House Export
Edition Pub Date: Not specified
Description
Mark Swift begins his career in advertising in 1920. He is successful and develops the marketing tool of Public Relations greatly inlfuencing modern adveritsing as well as helping to transform the citizens into consumers. His techniques result in ...
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432 pages • first pub 2011 (view editions)
ISBN/UID: 9781847921451
Format: Paperback
Language: English
Publisher: Random House Export
Edition Pub Date: Not specified
Description
Mark Swift begins his career in advertising in 1920. He is successful and develops the marketing tool of Public Relations greatly inlfuencing modern adveritsing as well as helping to transform the citizens into consumers. His techniques result in ...