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208 pages • missing pub info (editions)
ISBN/UID: 9780957151505
Format: Paperback
Language: English
Publisher: Adworld Press
Publication date: 28 February 2012
Description
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Th...
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Content Warnings
208 pages • missing pub info (editions)
ISBN/UID: 9780957151505
Format: Paperback
Language: English
Publisher: Adworld Press
Publication date: 28 February 2012
Description
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Th...
Community Reviews
Content Warnings