Take a photo of a barcode or cover
160 pages • first pub 2003 (view editions)
ISBN/UID: 9782880466978
Format: Hardcover
Language: English
Publisher: RotoVision
Edition Pub Date: 01 March 2003
Description
Arranged in thematic chapters with an introduction, Beyond Logos identifies and deconstructs the kind of corporate move that turns a footwear store into a æcathedralÆ and a cigarette brand into a smokerÆs retreat. It tracks the rise of the brand a...
Community Reviews
Content Warnings
160 pages • first pub 2003 (view editions)
ISBN/UID: 9782880466978
Format: Hardcover
Language: English
Publisher: RotoVision
Edition Pub Date: 01 March 2003
Description
Arranged in thematic chapters with an introduction, Beyond Logos identifies and deconstructs the kind of corporate move that turns a footwear store into a æcathedralÆ and a cigarette brand into a smokerÆs retreat. It tracks the rise of the brand a...
Community Reviews
Content Warnings