Introduction to Sport Marketing: Second Edition by Aaron C. T. Smith, Bob Stewart

Introduction to Sport Marketing: Second Edition

Sport Management

Aaron C. T. Smith, Bob Stewart

336 pages missing pub info (view editions)

nonfiction business economics sports
Powered by AI (Beta)
Loading...

Description

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effec...

Read more

Community Reviews

Loading...

Content Warnings

Loading...