Building a Market: The Rise of the Home Improvement Industry, 1914-1960 by Richard Harris

Building a Market: The Rise of the Home Improvement Industry, 1914-1960

Historical Studies of Urban America

Richard Harris

431 pages missing pub info (editions)

nonfiction business history informative medium-paced
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Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cabl...

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