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272 pages • first pub 2003 (editions)
ISBN/UID: 9780061372247
Format: Digital
Language: English
Publisher: HarperCollins Publishers
Publication date: Not specified
Description
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing ...
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272 pages • first pub 2003 (editions)
ISBN/UID: 9780061372247
Format: Digital
Language: English
Publisher: HarperCollins Publishers
Publication date: Not specified
Description
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing ...