Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight by Patricia O'Connell, Thomas A. Stewart

Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight

Patricia O'Connell, Thomas A. Stewart

336 pages first pub 2016 (editions)

nonfiction business design informative inspiring slow-paced
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Description

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn't enough to differentiate your business--it needs to be designed for service from the...

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