Marketing Management in Practice by John Williams, Tony Curtis

Marketing Management in Practice

CIM Coursebook

John Williams, Tony Curtis

377 pages missing pub info (editions)

nonfiction business informative medium-paced
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Description

Covering the Marketing Management in Practice module, this book guides you through the 2005-2006 syllabus. It contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your und...

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