Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products by Michael Gershman
Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
—
Michael Gershman
Add cover

Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products

Michael Gershman

missing page info Add in missing page information • first pub 1990 (editions)

informative lighthearted medium-paced
Powered by AI (Beta)
Loading...

Description

Pepsi-Cola went bankrupt--three times. At one time or another, it was impossible to market ballpoint pens, Post-It Notes, and many other products. Michael Gershman introduces the concept of "remarketing" to explain the miracle turn-arounds of 49 c...

Read more

Community Reviews

Loading...

Content Warnings

Loading...