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Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products by Michael Gershman
Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
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Michael Gershman
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Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products

Michael Gershman

missing page info Add in missing page information • first pub 1990 (editions)

informative lighthearted medium-paced
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Pepsi-Cola went bankrupt--three times. At one time or another, it was impossible to market ballpoint pens, Post-It Notes, and many other products. Michael Gershman introduces the concept of "remarketing" to explain the miracle turn-arounds of 49 c...

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