Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires by Seymour Sudman, Norman M. Bradburn, Brian Wansink

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Seymour Sudman, Norman M. Bradburn, Brian Wansink

426 pages • first pub 1982 (editions)

informative medium-paced
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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3/4the most widely used method for collecting information about people's attitudes and behavior. An essential too...

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