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missing page info • first pub 2003 (editions)
ISBN/UID: 9780814407417
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"Once upon a time, marketers barraged customers with hard-sell tactics. Today, consumers use products to define themselves and others. People are swayed not by corporate-generated hype, but by consumer-generated buzz. That means companies must sh...
Community Reviews
Content Warnings
missing page info • first pub 2003 (editions)
ISBN/UID: 9780814407417
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"Once upon a time, marketers barraged customers with hard-sell tactics. Today, consumers use products to define themselves and others. People are swayed not by corporate-generated hype, but by consumer-generated buzz. That means companies must sh...
Community Reviews
Content Warnings