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492 pages • first pub 2005 (editions)
ISBN/UID: 9780324233841
Format: Hardcover
Language: English
Publisher: South Western Educational Publishing
Publication date: 01 May 2005
Description
This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuati...
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492 pages • first pub 2005 (editions)
ISBN/UID: 9780324233841
Format: Hardcover
Language: English
Publisher: South Western Educational Publishing
Publication date: 01 May 2005
Description
This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuati...