Take a photo of a barcode or cover
288 pages • missing pub info (view editions)
ISBN/UID: 9781118345603
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 04 March 2013
Description
In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and ...
Community Reviews
Content Warnings
288 pages • missing pub info (view editions)
ISBN/UID: 9781118345603
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 04 March 2013
Description
In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and ...
Community Reviews
Content Warnings