No Frills: The Truth Behind the Low-cost Revolution in the Skies by Simon Calder

No Frills: The Truth Behind the Low-cost Revolution in the Skies

Simon Calder

336 pages • first pub 2002 (view editions)

informative medium-paced
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The rise of new and dynamic low-cost airlines, spearheaded by easyJet, Ryanair, Go, and Buzz, is currently Europe's biggest business success story. This titleanalyzes of this unexpected aviation business phenomenon and investigates the entrepreneu...

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