Blue Ocean Strategy. How IKEA created a new market by Henning Wenzel, Andreas Förster

Blue Ocean Strategy. How IKEA created a new market

Henning Wenzel, Andreas Förster

48 pages missing pub info (editions)

nonfiction business economics
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Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Cologne, course: International Strategy and Sales Management, ...

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