Can I Change Your Mind?: The Craft and Art of Persuasive Writing by Lindsay Camp

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

Lindsay Camp

256 pages first pub 2007 (editions)

nonfiction informative medium-paced
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Description

These days, we all need the ability to argue a case effectively inwriting. Drawing on his long experience as a leading copywriter,Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page f...

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