Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding by Alina Wheeler, Rob Meyerson

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

Alina Wheeler, Rob Meyerson

352 pages • missing pub info (view editions)

nonfiction business design
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Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everyth...

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