Stop Listening to the Customer: Try Hearing Your Brand Instead by Adam Ferrier

Stop Listening to the Customer: Try Hearing Your Brand Instead

Adam Ferrier

224 pages first pub 2020 (editions)

nonfiction business informative slow-paced
Powered by AI (Beta)
Loading...

Description

The customer is not always right. Far from it. What the customer wants is often at odds with what is best for the business or brand. Adam draws on his years of creative agency experience, the wisdom of other voices, as well as marketing science to...

Read more

Community Reviews

Loading...

Content Warnings

Loading...