The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century by Arthur W. Schultz, Jeffrey L. Cruikshank

The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century

Arthur W. Schultz, Jeffrey L. Cruikshank

435 pages first pub 2010 (editions)

nonfiction biography business history informative slow-paced
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We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertisi...

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