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International Marketing by Michael R. Czinkota, Ilkka A. Ronkainen

International Marketing

Michael R. Czinkota, Ilkka A. Ronkainen

720 pages missing pub info (editions)

nonfiction business economics informative fast-paced
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Description

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will...

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