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missing page info • first pub 1967 (view editions)
ISBN/UID: 9780130127532
Format: Hardcover
Language: English
Publisher: Prentice Hall
Edition Pub Date: 01 December 1967
Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect chang...
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Content Warnings
missing page info • first pub 1967 (view editions)
ISBN/UID: 9780130127532
Format: Hardcover
Language: English
Publisher: Prentice Hall
Edition Pub Date: 01 December 1967
Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect chang...
Community Reviews
Content Warnings