Repute and Disrepute: The Inside-Out Approach to Managing Corporate Reputation by Rosa Chun

Repute and Disrepute: The Inside-Out Approach to Managing Corporate Reputation

Rosa Chun

160 pages • missing pub info (view editions)

nonfiction business economics informative medium-paced
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Learn a revolutionary new approach to promoting, defending, sustaining and, if necessary, restoring a company's reputation In today's digitized, social networked world, a company or brand reputation can soar to dizzying heights or be buried in the...

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