Citizen Coke: The Making of Coca-Cola Capitalism by Bartow J. Elmore

Citizen Coke: The Making of Coca-Cola Capitalism

Bartow J. Elmore

11 hours, 22 minutes • first pub 2014 (editions)

nonfiction business history informative slow-paced
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Description

Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history.Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real s...

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