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416 pages • missing pub info (editions)
ISBN/UID: 9780198287810
Format: Hardcover
Language: English
Publisher: Oxford University Press, USA
Publication date: 25 March 2003
Description
How did BMW recover from the verge of bankruptcy to become one of the Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips outstanding record in innovation not been translated ...
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Content Warnings
416 pages • missing pub info (editions)
ISBN/UID: 9780198287810
Format: Hardcover
Language: English
Publisher: Oxford University Press, USA
Publication date: 25 March 2003
Description
How did BMW recover from the verge of bankruptcy to become one of the Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips outstanding record in innovation not been translated ...
Community Reviews
Content Warnings