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320 pages • first pub 2002 (editions)
ISBN/UID: 9780060081980
Format: Hardcover
Language: English
Publisher: Harper Business
Publication date: 20 August 2002
Description
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern bran...
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320 pages • first pub 2002 (editions)
ISBN/UID: 9780060081980
Format: Hardcover
Language: English
Publisher: Harper Business
Publication date: 20 August 2002
Description
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern bran...
Community Reviews
Content Warnings