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342 pages • first pub 2014 (view editions)
ISBN/UID: 1781253609
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: 06 November 2014
Description
Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global...
Community Reviews
Content Warnings
342 pages • first pub 2014 (view editions)
ISBN/UID: 1781253609
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: 06 November 2014
Description
Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global...
Community Reviews
Content Warnings