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319 pages • missing pub info (editions)
ISBN/UID: 9781349956999
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Publication date: 12 July 2018
Description
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will...
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319 pages • missing pub info (editions)
ISBN/UID: 9781349956999
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Publication date: 12 July 2018
Description
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will...