Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love by Anthony Kennada

Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love

Anthony Kennada

240 pages • missing pub info (view editions)

nonfiction business economics medium-paced
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Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore - right? Actually, it turns out that the world's m...

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