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320 pages • missing pub info (editions)
ISBN/UID: 9780415453295
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 October 2008
Description
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces t...
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320 pages • missing pub info (editions)
ISBN/UID: 9780415453295
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 October 2008
Description
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces t...