Marketing the Sports Organisation: Building Networks and Relationships by Scott McCarthy, Alain Ferrand

Marketing the Sports Organisation: Building Networks and Relationships

Scott McCarthy, Alain Ferrand

320 pages missing pub info (editions)

nonfiction business economics sports informative medium-paced
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Description

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces t...

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