Experience Design: A Framework for Integrating Brand, Experience, and Value by Patrick Newbery, Kevin Farnham

Experience Design: A Framework for Integrating Brand, Experience, and Value

Patrick Newbery, Kevin Farnham

240 pages missing pub info (editions)

nonfiction business design economics technology informative slow-paced
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Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, ...

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