Creativity in Product Innovation by David Mazursky, Jacob Goldenberg
Creativity in Product Innovation

David Mazursky, Jacob Goldenberg

Creativity in Product Innovation

David Mazursky, Jacob Goldenberg

240 pages first pub 2002 (view editions)

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Description

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind...

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