Sway: The Irresistible Pull of Irrational Behavior by Rom Brafman, Ori Brafman

Sway: The Irresistible Pull of Irrational Behavior

Rom Brafman, Ori Brafman

206 pages • first pub 2008 (editions)

nonfiction business psychology science informative reflective fast-paced
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A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we li...

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