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270 pages • first pub 2015 (view editions)
ISBN/UID: 9781107102897
Format: Hardcover
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 09 June 2015
Description
Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that m...
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270 pages • first pub 2015 (view editions)
ISBN/UID: 9781107102897
Format: Hardcover
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 09 June 2015
Description
Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that m...