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178 pages • first pub 2023 (view editions)
ISBN/UID: 9781003379850
Format: Digital
Language: English
Publisher: Routledge
Edition Pub Date: 22 December 2023
Description
Samosir and Wee examine how the immensely popular Korean Wave ("K-wave") also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread...
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178 pages • first pub 2023 (view editions)
ISBN/UID: 9781003379850
Format: Digital
Language: English
Publisher: Routledge
Edition Pub Date: 22 December 2023
Description
Samosir and Wee examine how the immensely popular Korean Wave ("K-wave") also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread...