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178 pages • first pub 2023 (view editions)
ISBN/UID: 9781003379850
Format: Digital
Language: English
Publisher: Routledge
Edition Pub Date: 22 December 2023
Description
Samosir and Wee examine how the immensely popular Korean Wave ("K-wave") also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread...
Community Reviews
Content Warnings
178 pages • first pub 2023 (view editions)
ISBN/UID: 9781003379850
Format: Digital
Language: English
Publisher: Routledge
Edition Pub Date: 22 December 2023
Description
Samosir and Wee examine how the immensely popular Korean Wave ("K-wave") also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread...
Community Reviews
Content Warnings