Advertising and Integrated Brand Promotion by Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum

Advertising and Integrated Brand Promotion

Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum

448 pages missing pub info (editions)

nonfiction business economics fast-paced
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Description

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong ...

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