CIM Coursebook 03/04 Marketing Planning by Karen Beamish, Ruth Ashford

CIM Coursebook 03/04 Marketing Planning

CIM Coursebook

Karen Beamish, Ruth Ashford

376 pages missing pub info (editions)

nonfiction business informative medium-paced
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Description

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes a...

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