Identify: Basic Principles of Identity Design in the Iconic Trademarks of ChermayeffGeismar by Tom Geismar, Sagi Haviv, Ivan Chermayeff

Identify: Basic Principles of Identity Design in the Iconic Trademarks of ChermayeffGeismar

Tom Geismar, Sagi Haviv, Ivan Chermayeff

256 pages • first pub 2011 (editions)

nonfiction business design informative medium-paced
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The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the offic...

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