Priceless: The Myth Of Fair Value by William Poundstone

Priceless: The Myth Of Fair Value

William Poundstone

336 pages first pub 2010 (editions)

nonfiction business economics psychology challenging informative slow-paced
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People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents.Ê Prada and other luxury stores stock a few obscenely expensive items - just to make the rest of their inventory seem like a bargain.Ê Why do ...

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