Selling Science Fiction Cinema: Making and Marketing a Genre by J. P. Telotte

Selling Science Fiction Cinema: Making and Marketing a Genre

J. P. Telotte

192 pages missing pub info (editions)

challenging reflective medium-paced
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Though science fiction films had existed since the earliest days of cinema, the SF genre as a whole continued to resist easy definition through the 1950s. In grappling with this developing genre, the industry began to consider new marketing approa...

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