The Practical Pocket Guide to Account Planning by Chris Kocek, Rebecca Pollock, Lin Zagorski

The Practical Pocket Guide to Account Planning

Chris Kocek, Rebecca Pollock, Lin Zagorski

156 pages first pub 2013 (editions)

nonfiction reference informative medium-paced
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The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful technique...

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