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Consumer Behavior: In Fashion by Nancy J. Rabolt, Michael R. Solomon

Consumer Behavior: In Fashion

Nancy J. Rabolt, Michael R. Solomon

542 pages first pub 2003 (editions)

challenging informative medium-paced
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Description

Among other special features, this comprehensive text: Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter Relates consumer behavior concepts specifically to fashion products and processes Integrates the ...

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