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542 pages • first pub 2003 (editions)
ISBN/UID: 9780130811226
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Among other special features, this comprehensive text: Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter Relates consumer behavior concepts specifically to fashion products and processes Integrates the ...
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542 pages • first pub 2003 (editions)
ISBN/UID: 9780130811226
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Among other special features, this comprehensive text: Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter Relates consumer behavior concepts specifically to fashion products and processes Integrates the ...