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192 pages • first pub 2002 (view editions)
ISBN/UID: 9780609609880
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Most business people are transfixed by the cult of size, the dogma of bigness. They want to gain, keep, and increase market share because they have been convinced that it is synonymous with profitability. It is not. In The Myth of Market Share, Ri...
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192 pages • first pub 2002 (view editions)
ISBN/UID: 9780609609880
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Most business people are transfixed by the cult of size, the dogma of bigness. They want to gain, keep, and increase market share because they have been convinced that it is synonymous with profitability. It is not. In The Myth of Market Share, Ri...
Community Reviews
Content Warnings